This post from Mashable is targeted at PR pros. I think it contains a lot of good info. for small and medium business owners or their marketing teams. It’s amazing where you can find great ideas.
So you’ve got the social PR basics down, and you’re following and engaging with relevant media and influencers. Maybe you’ve even developed a few social media campaigns for your company or clients. What are some other ways you can give your PR efforts an added social boost?
Here are five social media tips for PR professionals.
1. Anticipate and Join Twitter Conversations
While you can’t always predict what news or events will become a #hashtag that people will follow, it’s a pretty safe bet that events like the #Oscars or #adtech will have a large group of people following the hashtag before, during and shortly after each event. PR pros should consider timing news or relevant content around these events so they have an immediately engaged audience for tweets about this content.
One thing to note: You can certainly drop your tweet into the fray and hope people will retweet it, but to truly participate in the conversation, you should actively engage — retweeting good content, following interesting people, replying to questions and posting more than just links to your brand content — so the community recognizes you and values your contribution.