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Want to Attract Investors? Be Coachable

Check out this excerpt from, How to Pitch Investors: Four Tips from TechStars New York: by Eileen P. Gunn

‘Be coachable.
These professional or semi-professional investors pride themselves on “adding value,” to the companies they invest in. They want to know you’re interested in their industry knowledge, technical savvy and contacts, not just their money.

Billings notes that several of the program mentors who introduced one of the companies “made a point of saying how receptive they were to feedback.” His advice to entrepreneurs who are making an appeal to VCs and angels: “Don’t be the smartest guy in the room.”

“We tell the companies early on to make sure to actually ask for something in their presentation,” says David Tisch, managing director of TechStars New York. This means requesting a specific sum of money to accomplish a particular goal, like expanding into new markets. It also means stating how you’d like your investors to help you.’

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I am highlighting this tip because it is important. I remember speaking with a few people from ATDC (Atlanta Technology Development Center) at Georgia Tech. They said that the entrepreneurs who reaped the greatest advantages from their program were those that were coachable. Those that were not were arrogant and resistant to input. They also had a much more difficult time finding venture capital. (Word gets around.) Yes, entrepreneurs tend to be a stubborn bunch (you have to be with so many people letting their fears make them tell you what can’t be done), but your company – and you – grow best when you are receptive to input from knowledgable sources.

 

 

 

 

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About Tiffany C. Wright

Hi! I,Tiffany C. Wright, am the author of the ebook, "Help! I Need Money for My Business Now!!" and the book "Solving the Capital Equation: Financing Solutions for Small Businesses", available on Amazon. I am the president of Toca Family Business Services, a short-term & project-based interim management & strategic and financial advisory firm, located in Atlanta, Georgia. In the past five years I've helped small and medium companies restructure and obtain over $31 Million in financing and a similar amount in purchase orders and contracts. I have an MBA in Finance and Entrepreneurial Management from the Wharton School of Business at the University of Pennsylvania and a B.S. in Industrial and Systems Engineering from The Ohio State University. Personal: I enjoy investing. I am a prodigious reader of everything from business books, magazines, and newspapers to horror and popular fiction. I read 4-6 books per month. I also love to travel. I've been to 33 countries on 5 continents and lived in Japan for 2.5 years and aim for a foreign locale twice a year. I am also an athlete and run track on the Master's Circuit. The highlight was placing 7th in my age group in the 2007 World Master's Track and Field Championships in Italy.

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The Resourceful CEO, Tiffany C. Wright

the president of Toca Family Business Services, a strategic and financial advisory firm which provides short-term & project-based C-level management. She is the author of Solving the Financial Equation: Financing Solutions for Small Businesses, available on Amazon.

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