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Groupon: Try it for business bargains…or great business exposure.

I just took advantage of a deal on Groupon. I was thinking “It’s hot. I need more shorts. I need to go to Old Navy.” Then I checked my email and saw a $10 for $20 Groupon (like a coupon but different) from Groupon. Sale items included. I promptly took advantage of it. (You can check out the same deal at Groupon.) I am a big fan. I used it to get great Atlanta Falcon tickets and a hat, a photo to canvas print, yoga studio deals, and beauty treatments. (I know I may be fine as I am but a little pampering always helps!)

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A representative from Groupon also spoke at the Team Ivy Breakfast Networking event in May in Atlanta at the City Club of Buckhead. (I must note that I am the president of this association.) The speaker focused on what Groupon’s strategy is and how it’s rolling out across the U.S. and other parts of the world. Groupons focuses on driving business to small, local, retail-oriented businesses via offering consumer-oriented business bargains. Yes, they do sometimes use larger businesses like this Old Navy one but that’s the exception, not the rule. In lieu of coupons, you get Groupons. (Cool, eh?) If you have such a business, the exposure you can get from one Groupon offering could far outweigh many or most of your other advertising and marketing initiatives. Contact Groupon. You need to be able to service several hundred to several thousand purchasers within a designated period of time. Groupons typically expire after 2-6 months so you’d have to service the purchases within this redemption period. Yes, Groupon has grown like gangbusters. Why? Because it serves a market need in a highly efficient way. We all like to experience great deals but who likes constantly looking through the mailers to see what deals are out there? Groupon aggregates those deals and sends them to you one day at a time.

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About Tiffany C. Wright

Hi! I,Tiffany C. Wright, am the author of the ebook, "Help! I Need Money for My Business Now!!" and the book "Solving the Capital Equation: Financing Solutions for Small Businesses", available on Amazon. I am the president of Toca Family Business Services, a short-term & project-based interim management & strategic and financial advisory firm, located in Atlanta, Georgia. In the past five years I've helped small and medium companies restructure and obtain over $31 Million in financing and a similar amount in purchase orders and contracts. I have an MBA in Finance and Entrepreneurial Management from the Wharton School of Business at the University of Pennsylvania and a B.S. in Industrial and Systems Engineering from The Ohio State University. Personal: I enjoy investing. I am a prodigious reader of everything from business books, magazines, and newspapers to horror and popular fiction. I read 4-6 books per month. I also love to travel. I've been to 33 countries on 5 continents and lived in Japan for 2.5 years and aim for a foreign locale twice a year. I am also an athlete and run track on the Master's Circuit. The highlight was placing 7th in my age group in the 2007 World Master's Track and Field Championships in Italy.

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The Resourceful CEO, Tiffany C. Wright

the president of Toca Family Business Services, a strategic and financial advisory firm which provides short-term & project-based C-level management. She is the author of Solving the Financial Equation: Financing Solutions for Small Businesses, available on Amazon.

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