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Mindset Shift = Business Saved

Shift Your Mindset, Save Your Business is a good article on active steps you, as a small business owner, can take to save your business when low or declining sales is your issue. The article includes some good marketing and promotion tips. If you are a consummate sales person or promoter of your business and declining sales isn’t your issue, there’s still some good information for you.  

Here’s a couple of excerpts I thought were particularly helpful.

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Be social, even if you don’t feel like it.
Shutting yourself away from everyone is a common mistake too many business owners make when times are tough, says Debra Condren, a New York-based business psychologist and author of Ambition is Not a Dirty Word (Broadway, 2008). “Sometimes you can be your own worst underminer,” Condren says. “You start feeling like a fraud.”

When Oliver’s business slowed down, she started going to more networking events for women and small business owners, while raising awareness of her business through social networks and daily-deals sites.

“[Business] started to pick up because I kept fighting the recession and I kept promoting myself and getting my name out there,” she says.

Keep learning and stay on top of industry trends.
While solving day-to-day problems can be all-consuming, taking the time to learn about new aspects of business is an important way to stay focused on solutions — not just your problems. Condren suggests starting simple, like reading an article related to an area of business that’s been giving you trouble, taking a half-day workshop or attending an industry conference.

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If you’d like to read more of the advice given in the article, go to the Shift Your Mindset, Save Your Business article.

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About Tiffany C. Wright

Hi! I,Tiffany C. Wright, am the author of the ebook, "Help! I Need Money for My Business Now!!" and the book "Solving the Capital Equation: Financing Solutions for Small Businesses", available on Amazon. I am the president of Toca Family Business Services, a short-term & project-based interim management & strategic and financial advisory firm, located in Atlanta, Georgia. In the past five years I've helped small and medium companies restructure and obtain over $31 Million in financing and a similar amount in purchase orders and contracts. I have an MBA in Finance and Entrepreneurial Management from the Wharton School of Business at the University of Pennsylvania and a B.S. in Industrial and Systems Engineering from The Ohio State University. Personal: I enjoy investing. I am a prodigious reader of everything from business books, magazines, and newspapers to horror and popular fiction. I read 4-6 books per month. I also love to travel. I've been to 33 countries on 5 continents and lived in Japan for 2.5 years and aim for a foreign locale twice a year. I am also an athlete and run track on the Master's Circuit. The highlight was placing 7th in my age group in the 2007 World Master's Track and Field Championships in Italy.

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The Resourceful CEO, Tiffany C. Wright

the president of Toca Family Business Services, a strategic and financial advisory firm which provides short-term & project-based C-level management. She is the author of Solving the Financial Equation: Financing Solutions for Small Businesses, available on Amazon.

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