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One CFO’s Focus on Personnel

CFOs, of course oversee all financial and accounting matters. (They are Chief Financial Officers.) In addition they often also oversee the human resources and IT functions/departments. However, according to one article on CFO.com, A Man of the People, “For some CFOs, human-capital issues are like gnats: something to just swat out of the way in order to focus on the next financing deal or presentation to investors.” Some SMB CFOs see HR as a necessary evil, something they manage because they have to or because they know the company needs them to do so.

However, some SMB CFOs do embrace the responsibility and see HR as one more means, in addition to financial, to help their company accomplish its strategic goals. One such person is Keith Taylor. “Taylor is the new finance chief of Lyris, a $40 million publicly held provider of e-mail marketing solutions. He was brought in to tackle people issues as much as financial ones. Of course, it’s common for CFOs to wear the human-resources hat at small companies.”

“Taylor’s rationale for being personally involved on the people side is straightforward: “Throughout my career, I’ve tried to set companies apart by asking why we are successful and how we can be more successful. Well, if we’ve got high turnover, or the wrong people in the wrong roles at the wrong time, or with the wrong focus or cultural attributes, we’re going to be less successful.”” (The bolding is mine. To read more, go to A Man of the People.)

I liked this article because it emphasizes how crucial the right people are to building a viable, sustainable business. Business owners and their CFOs and other executive management team members understand that it is the people that help the company grow and accomplish its objectives. It doesn’t matter how much you automate your business, your business will still involve people. To the extent that you empower everyone from the top down and bottom up, your company will reap the results. The best way to ensure that is to make sure that you as the business owner believe in the importance of your people…then make sure you hire accordingly.

(Note: SMBs=small and medium businesses)



About Tiffany C. Wright

Hi! I,Tiffany C. Wright, am the author of the ebook, "Help! I Need Money for My Business Now!!" and the book "Solving the Capital Equation: Financing Solutions for Small Businesses", available on Amazon. I am the president of Toca Family Business Services, a short-term & project-based interim management & strategic and financial advisory firm, located in Atlanta, Georgia. In the past five years I've helped small and medium companies restructure and obtain over $31 Million in financing and a similar amount in purchase orders and contracts. I have an MBA in Finance and Entrepreneurial Management from the Wharton School of Business at the University of Pennsylvania and a B.S. in Industrial and Systems Engineering from The Ohio State University. Personal: I enjoy investing. I am a prodigious reader of everything from business books, magazines, and newspapers to horror and popular fiction. I read 4-6 books per month. I also love to travel. I've been to 33 countries on 5 continents and lived in Japan for 2.5 years and aim for a foreign locale twice a year. I am also an athlete and run track on the Master's Circuit. The highlight was placing 7th in my age group in the 2007 World Master's Track and Field Championships in Italy.


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The Resourceful CEO, Tiffany C. Wright

the president of Toca Family Business Services, a strategic and financial advisory firm which provides short-term & project-based C-level management. She is the author of Solving the Financial Equation: Financing Solutions for Small Businesses, available on Amazon.

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