I am reading an excellent article in Fortune about Chipotle. Chipotle is flourishing despite all the negative news about the economy. (Actually, a lot of companies are doing well but they are not getting much press. Their performance goes against the “negative news”. )
I am a huge fan of Chipotle’s, especially since the advent of the burrito bowl. The service is fast and excellent. The food is fresh and tasty and lacking preservatives. The meat is without hormones and antibiotics. The article discusses the drivers behind Chipotle’s initial and continued success. Read the article if you can. It has relevant information that any business owner can learn from.