He honed his strategy and his systems. He branched out to a broader geographical area but with the same focus. He has done quite well doing this. He advocated that I do the same.
I also read an article in the WSJ about smaller entities buying up ailing older mall properties. It’s the same principle. Niche exploitation.
Even if you wish to expand your offerings, focusing on one niche at first allows you to hone your product, system, marketing and strategy and do something extremely well. This is a play on the saying, “You can please some people some of the time but you can’t please everyone all of the time. ”