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Great Advertising Is Memorable!

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In mid-October I was in New York City visiting good friends in lower Manhattan sitting at the counter eating breakfast and reading the New York Times when I read something that caused me to laugh so hard I almost spit out my food! An ad from New York Sports Club (NYSC), located in the bottom right of the page, read, “like football, you score more with a great tight end.” As someone who fancies herself an athlete, works out a lot, and is a big football fan, I truly appreciated that ad. (That explains why I clipped it and saved it.)

My friend said NYSC is known for their catchy advertising. And that has paid off for them. NYSC keep up the good work! You make even non-New Yorkers like me want to join up! If I have this much fun reading your ad, imagine how much fun I could have at your sports club.

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About Tiffany C. Wright

Hi! I,Tiffany C. Wright, am the author of the ebook, "Help! I Need Money for My Business Now!!" and the book "Solving the Capital Equation: Financing Solutions for Small Businesses", available on Amazon. I am the president of Toca Family Business Services, a short-term & project-based interim management & strategic and financial advisory firm, located in Atlanta, Georgia. In the past five years I've helped small and medium companies restructure and obtain over $31 Million in financing and a similar amount in purchase orders and contracts. I have an MBA in Finance and Entrepreneurial Management from the Wharton School of Business at the University of Pennsylvania and a B.S. in Industrial and Systems Engineering from The Ohio State University. Personal: I enjoy investing. I am a prodigious reader of everything from business books, magazines, and newspapers to horror and popular fiction. I read 4-6 books per month. I also love to travel. I've been to 33 countries on 5 continents and lived in Japan for 2.5 years and aim for a foreign locale twice a year. I am also an athlete and run track on the Master's Circuit. The highlight was placing 7th in my age group in the 2007 World Master's Track and Field Championships in Italy.

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The Resourceful CEO, Tiffany C. Wright

the president of Toca Family Business Services, a strategic and financial advisory firm which provides short-term & project-based C-level management. She is the author of Solving the Financial Equation: Financing Solutions for Small Businesses, available on Amazon.

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