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Feedback on Hiring PR Firms

I just read an article on the reasons why you should NOT hire a PR firm, but I disagree…somewhat. The Inc.com article, 3 Reasons Not to Hire a Publicist, describes how the author met with two PR firms, one a firm and one a solopreneur. Both wanted high fees or royalties and made few promises. The author advocates a complete DIY approach.


I disagree, with this caveat. I do believe that startups must conserve cash and believe that the DIY approach can work well if you have time, some skill or just the sheer desire. I’ve written articles on how to use relatively cheap services to rev up your PR campaign and keep it going. (See: The Resourceful CEO: PR on a Budget and Public Relations for Entrepreneurs )

However, I have used PR firms in my role as COO or CEO in the past – both actual firms with employees and solopreneurs. Both types performed well. Unlike the author in the article, we did some homework to find the PR firms or took multiple references that we spoke to. It’s true. There are many out there who promise little and want high pay. Perhaps these are better suited to work with large corporate firms with larger budgets. 

In my last role our PR rep did a superb job in issuing press releases, attracting coverage, getting long articles written on our key personnel (including me!) and our company. Our exposure increased signifcantly in six months and had quadrupled by the end of the one year engagement. That monthly retainer was $2,500 and it was well worth it.

If you go into anything with the idea that it’s not worth your time, you will find exactly that. It’s called the self-fulfilling prophecy. Entrepreneurs and business owners must keep an open mind. Also, you cannot possible rapidly grow a business if you think you can do everything better yourself. If you find that you can, it means you do a horrible job of determining exactly what you need and knowing how to quantify it and so you are unable to properly delegate. Sorry, but when something happens over and over, it’s not them, it’s you!


About Tiffany C. Wright

Hi! I,Tiffany C. Wright, am the author of the ebook, "Help! I Need Money for My Business Now!!" and the book "Solving the Capital Equation: Financing Solutions for Small Businesses", available on Amazon. I am the president of Toca Family Business Services, a short-term & project-based interim management & strategic and financial advisory firm, located in Atlanta, Georgia. In the past five years I've helped small and medium companies restructure and obtain over $31 Million in financing and a similar amount in purchase orders and contracts. I have an MBA in Finance and Entrepreneurial Management from the Wharton School of Business at the University of Pennsylvania and a B.S. in Industrial and Systems Engineering from The Ohio State University. Personal: I enjoy investing. I am a prodigious reader of everything from business books, magazines, and newspapers to horror and popular fiction. I read 4-6 books per month. I also love to travel. I've been to 33 countries on 5 continents and lived in Japan for 2.5 years and aim for a foreign locale twice a year. I am also an athlete and run track on the Master's Circuit. The highlight was placing 7th in my age group in the 2007 World Master's Track and Field Championships in Italy.


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The Resourceful CEO, Tiffany C. Wright

the president of Toca Family Business Services, a strategic and financial advisory firm which provides short-term & project-based C-level management. She is the author of Solving the Financial Equation: Financing Solutions for Small Businesses, available on Amazon.

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