If you enter into a long-term barter arrangement, you may wish to change that relationship to one based on cash payment. For example, You may start off as a newbie marketer with a brand new firm and barter for weekly hour long massage services. (I see both sides of this barter request on craigslist often!). Over the next year or two, you may grow to the point where your smallest customer pays $1,000 per month and your massage barter is only “paying” you $400 in services. You don’t want to increase your massages to 2.5 hrs per week, so you need to convert to paying in cash or drop the massage therapist as a client.
Read Inc. magazine’s online article, Take the Money, to learn more about converting your barter customers to cash customers.